Prof. Ananga Narayan Mishra
Assistant Professor (Marketing)-Regular
D.O.J. – 25th June 2026
Courses Offered
- Marketing & Strategy
Education
- BE (Electrical & Electronics Engineering)
- MBA (Marketing & Finance)
Academic and Industry Experience
- 21 years of Industry Experience.
Research Interest
- Marketing Communication
- Market Research (Consumer Behavior)
- AI Impact on Marketing (Digital & Social Media)
- Economics and Marketing
- Brand Equity
Research Publications
- Working on Sentiment Analysis of Customer Reviews (In Progress)
Conferences Attended and Presented
- Tata Tiscon Business Conference at South Africa, Moscow.
- Branded Products and Retail Business Conference (Tata Steel), Sanghai
FDPs Attended
- Attended the FDP session by Dr. R. P. Mohanty organized at IMIS, Bhubaneswar
Workshops
- Deming Grand Prize work shop by Prof. N. Kano & Mr. Y. Ando from JUSE
- Change Management Training Workshop by Renoir Consulting India
- Tata Business Excellence Model Program
Achievement & Awards
- Long Service Award by Tata Steel.
- Deming Prize memento for documentation of MSCs and SOPs, Business performance records.
- During long corporate career – have been involved with almost all brands of Tata Steel – served thru Retail Market – (Tata Tiscon, Tata Kosh, Tata Astrum Super), B2B Market (Tata Astrum, Tata Steelium, Galvano), Service and Solutions (Nest-in).
- Specific Exposure to Market Planning – Business Planning
- Regional Sales handling at Kolkata, Hyderabad, Guwahati and Ahmedabad.
- Retail Value Management – Channel Expansion for tata Tiscon – Tata Steel and OSIC (Odisha State Industrial Corporation)-2014.
Other Interests
- Playing Guitar
- Travelling
- Reading Books on Indian mythology