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Faculty Directory

Prof. Supratim Pratihar

Associate Professor (Marketing)-Regular
D.O.J.-6thJanuary 2015

Courses Offered
  • Marketing Management
  • Channel Management
  • Sales and Distribution Management
  • Integrated Marketing Communication
  • Product and Brand Management
  • Retail Management

Education
  • Pursuing Ph.D. (Marketing) from Utkal University, Bhubaneswar
  • MBA from IBS, Hyderabad
  • UGC - NET
  • JAIIB
  • AMFI - Mutual Fund (Advisors) Module
  • Certification in Life Insurance

Academic & Industry Experience
  • Assistant Professor in the area of Marketing at Institute of Management & Information Science (IMIS), Bhubaneswar from 2015.
  • Assistant Professor in the area of Marketing at DRIEMS - Management Wing, Cuttack from 2010 to 2014.
  • Deputy Manager (Marketing) at Andhra Bank from 2005 to 2009.
  • Software Engineer at Viable Solutions from 2002 to 2003.
  • Software Engineer at Patni Computer Systems(PCS) in 2001.

Research Interest
  • Marketing Channels
  • Retail Formats
  • Visual Merchandising
  • Indian Ethos

Publications
  • Pratihar, S. (2014), "Marketing Mix Strategies and Business Models: Innovating for Rural India," Productivity, Vol. 55, No. 2, p. 162 - 169 (ISSN 0032 - 9924, E-ISSN 0976 - 3902).
  • Sahoo, M.K. and Pratihar, S. (2014), "Corporate Governance in Micro Finance Institutions: Issues and Challenges," Splint International Journal of Professionals' Vol-1, No-1, p. 60 - 64 (ISSN 2349 - 6045).
  • Pratihar, S. (2013), "Innovations in Organized Retailing," Research Explorer, Vol. II, Special Issue, p. 374 - 375 (ISSN 2250 - 1940).
  • Pratihar, S. and Swain, A.K. (2013), "Innovations and Challenges in MSME Sector," DRIEMS Business Review, Vol. 1, No. 1, p. 81 - 85 (ISSN 2320 - 6341).
  • Pratihar, S. and Mishra, S.K. (2012), "The Next Big Revolution in India: Web Mining in E-Commerce," International Journal of Computer Science and Management Research, Conference Issue DPDM 2012, p. 39 - 43 (ISSN 2278-733X).
  • Swain, A.K. and Pratihar, S. (2012), "Innovations in Green Marketing: Opportunities and Challenges," Kushagra International Management Review, Vol. 2, No. 1, (ISSN 2250-0960).
  • Pratihar, S., Swain, A.K. and Pati, P.K. (2013), "Marketing Mix Strategies: Innovating for Rural India," Innovation & Management, Raajdhani Engineering College, Bhubaneswar, p. 77 - 82 (ISBN 978-81-921034-9-5).
  • Pratihar, S. (2013), "Financial Inclusion in the Banking Sector in India," Value Creation in Corporate World for Sustainable Development, Gautami Prakashan (ISBN 978-93-80744-28-5).
  • Pratihar, S. (2012), "Green Marketing in the Indian Scenario," Global Forces Shaping The Future Of Business and Society, BB Patil, SK Sandhar, D Nim (Eds.), Indra Publishing House, Bhopal, p. 57 - 67 (ISBN 978-93-82518-04-4).
  • Pratihar, S. and Swain, A.K. (2012), "Corporate Governance: The Indian Context," Some aspects of Strategic Corporate Finance: 2020, Jaya Krushna Panda (Ed.), Utkal University, Bhubaneswar, p. 21 - 36 (ISBN 978-81-923793-0-2).
  • Pratihar, S. (2012), "Green Marketing in India: Issues and Challenges," Management: Issues and Challenges for the Decade, PS Reddy, YV Rao, D Vijayakrishna, BM Rao, Sk. Khamuruddin (Eds.), Paramount Publishing House, Hyderabad, p. 282 - 286 (ISBN 978-93-82163-24-4).
  • Pratihar, S. (2012), "Innovations in Emerging Markets: The Green Marketing Strategy," Emerging Markets and Issues in Management, UP Jaidev, JNV Raghuram (Eds.), Mudranik Technologies Pvt. Ltd., Bangalore, p. 131 (ISBN 978-81-921178-7-4).
  • Pratihar, S. and Swain, A.K. (2012), "Going Green: The Indian Context," Envisioning the Future Business: Redefining Strategies for Excellence, B Pattanayak, KS Ray, P Niranjana, U Das (Eds.), Excel Books, New Delhi, p. 311 - 329 (ISBN 978-93-5062-003-8).

Seminars
  • Pratihar S. and Pati P.K. (2013), "Green Marketing: Strategies for Sustainable Development", proceedings to National Seminar on "A Symbiosis of Ethical Integrity and Corporate Excellence: A Step beyond the Boundaries", NIIS Institute of Business Administration, Bhubaneswar, Odisha, India, 18th - 19th May, p. 132 - 138.
  • Swain A.K. and Pratihar S. (2012), "Inclusive Marketing: Bridging the Urban Rural Divide", proceedings to National Conference on "Emerging Markets and Inclusive Growth : A New Perspective", P.G. Department of Business Management, Fakir Mohan University, Balasore, Odisha, India, 2nd and 3rd March, p. 29.
  • Pratihar S. and Swain A.K. (2012), "Corporate Governance: The Indian Context", proceedings to National Seminar on "Strategic Corporate Finance : 2020", Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India, 29th February, p. 17.
  • Pratihar, S. and Swain, A.K. (2012), "Going Green: The Indian Context", proceedings to National Management Convention - 2012 (Namcon' 12) on "Managing Market", Asian School of Business Management (ASBM), Bhubaneswar, Odisha, India, 9th - 11th February, p. 21.
  • Presented a research paper "Marketing Mix Strategies: Innovating for Rural India", at the "National Seminar" on the theme "Innovation and Management" organized by "Raajdhani Engineering College, Bhubaneswar, Odisha, India" on 23rd and 24th May, 2013.
  • Presented a research paper "Green Marketing: Strategies for Sustainable Development", at the "National Seminar" on the theme "A Symbiosis of Ethical Integrity and Corporate Excellence: A Step beyond the Boundaries" and the sub-theme "Green Marketing" organized by "NIIS Institute of Business Administration, Bhubaneswar, Odisha, India" on 18th and 19th May, 2013.
  • Presented a research paper "Innovation and Creativity in Rural Retailing: Mantra for Economic Sustainability", at the "National Seminar" on the theme "Strategic Measures for Economic Sustainability and Innovation" organized by "Kushagra Institute of Information and Management Science (KIIMS), Cuttack, Odisha, India" on 18th May, 2013.
  • Presented a research paper, "Green Marketing in the Indian Scenario", at the "National Conference" on the theme "Global Forces Shaping the Future of Business and Society" organized by "Indore Institute of Management and Research, Indore, Madhya Pradesh, India" on 30th November and 1st December, 2012.
  • Presented a research paper, "Green Marketing in India: Issues and Challenges," at the "Dr. C K Prahlad Memorial National Conference" on the theme "Management - Issues and Challenges for the Decade" organized by "School of Management Studies, Vignan University, Guntur, Andhra Pradesh, India" on 4th and 5th April, 2012.
  • Presented a research paper, "Innovations in Emerging Markets: The Green Marketing Strategy," at the "International Conference on Emerging Markets and Issues in Management (ICEMIM 2012)" on the theme "Innovation in Emerging Markets" organized by "Vellore Institute of Technology (VIT) Business School, Vellore, Tamil Nadu, India" on 16th March, 2012.
  • Presented a research paper, "Inclusive Growth and the Role of Banks in Financial Inclusion," at the "XXXII All Odisha Commerce Conference" on the theme "Industrialization: Issues and Challenges" and the sub-theme "Inclusive Growth through Financial Inclusion" organized by "P.G. Department of Commerce, Utkal University, Bhubaneswar, Odisha, India," on 4th and 5th March, 2012.
  • Presented a research paper, "Inclusive Marketing: Bridging the Urban Rural Divide," at the "National Conference" on the theme "Emerging Markets and Inclusive Growth : A New Perspective" organized by "P.G. Department of Business Management, Fakir Mohan University, Balasore, Odisha, India" on 2nd and 3rd March, 2012.
  • Presented a research paper, "Corporate Governance: The Indian Context," at the "National Seminar" on the theme "Strategic Corporate Finance : 2020" and the sub-theme "Strategic Corporate Governance" organized by "Department of Business Administration, Utkal University, Bhubaneswar, Odisha, India" on 29th February, 2012.
  • Presented a research paper, "Going Green: The Indian Context" at the "National Management Convention - 2012 (Namcon' 12)" on the theme "Managing Market" organized by "Asian School of Business Management (ASBM), Bhubaneswar, Odisha, India" on 9th - 11th February, 2012.

FDP/ SDP/ Workshop
  • Completed online Faculty Development Programme on 'Quality Assurance Through Outcome Based Education (OBE)
  • Participated in the "Nai Talim", Experiential Learning & work Education in School & Teacher Education Curriculum (Faculty Development Program-FDP, held on 17th to 23rd December 2018, organized by Mahatma Gandhi National Council of Rural Education, Hyderabad.
  • Participated in the AICTE-QIP Certificate Program for Online course on Education for Sustainable Development Implication for Pedagogy and Teacher Education organized by the Centre for Educational Technology, IIT Kharagpur from Nov. 02-08, 2020.
  • Participated in the AICTE Training and Learning (ATAL) Academy Online FDP on Rural Entrepreneurship from 2020-11-23 to 2020-11-27 at Mahatma Gandhi University.
  • Participated in the AICTE-QIP Certificate Program for Online course on Consumer Behavior: Role of Market Researchorganized by VGSOM, IIT Kharagpur from Nov. 23 - 27, 2020.
  • Participated in the AICTE-QIP Certificate Program for Online course on Application of Forecasting Methods in Engineering and Business Problems organized by Department of Industrial and Systems Engineering, IIT Kharagpur from Dec. 7 - 11, 2020.
  • Attended a Faculty Development Programme on "Bridging Teaching Learning Process - From the Past to the Present for the Future" organized by "Dhaneswar Rath Institute of Engineering and Management Studies (DRIEMS), Cuttack, Odisha, India" on 20th January, 2013.
  • Attended an AICTE sponsored Staff Development Program on "Enhancing Managerial Effectiveness through Training and Development" organized by "Biju Patnaik Institute of Information Technology and Management Studies, Bhubaneswar, Odisha, India" on 27th June - 7th July, 2012.
  • Attended a Workshop for Research Scholars and Faculty on "Research Methodology for Commerce and Management" organized by "UGC-ASC and DDCE, Utkal University, Bhubaneswar, Odisha, India" on 17th - 20th March, 2012.
  • Attended an AICTE sponsored Staff Development Program on "Strategic Marketing and Sales: Creating Competitive Advantage" organized by "Department of Business Administration, C.V. Raman College of Engineering, Bhubaneswar, Odisha, India" on 14th - 17th April, 2010.
  • Attended a National Workshop on "Dissemination of Higher Education through ICT" organized by "DRIEMS B-School, Cuttack, Odisha, India" on 6th February, 2010.

Association with Professional Bodies
  • Association of Mutual Funds in India
  • Indian Institute of Banking and Finance
  • Insurance Institute of India