PGDM (Retail)

Career Prospects

Retail Industry in India is experiencing an unprecedented growth and will continue to grow strongly in the coming years. But the country is not having adequate number of retail trained professionals. To bridge the gap between manpower requirement and supply students can opt for a very bright career in retail.

The program will have 40 papers to be covered in Six trimesters. Besides 35 Full Credit Courses, and 6 Half Credit Courses, there will be 2 more courses carrying 100 marks each viz. 1. Summer training & Report and 2. Dissesertation and Viva Voce. After three terms a student is required to undergo summer training for 8 weeks in a designated company arranged by the institute carrying 100 marks. Before the completion of the program a student has to submit a dissertation report on a subject mutually decided by the student and his/her guide carrying 100 marks.

Course Curriculum

• Term-I (Core Courses)

  Organizational Behaviour-I (OB-I)
  Business Communication-I (BC-I)
  Marketing Management-I (MM-I)
  Managerial Economics (ME)
  Modern Retail (MR)
  IT Skills for Managers (ISM)
  Financial Accounting (FA)
  Retail Store Operations (RSO)

  Term-II (Core Courses)

  Organizational Behaviour-II (OB-II)
  Retail Law (RL)
  Marketing Management-II (MM-II)
  Quantitative Methods (QM)
  Financial Management (FM)
  Shopper Behaviour & Customer Service (SBC)
  Managing Manpower, Performance & Compensation (MPC)
  Cost & Management Accounting (COMA)

  Term-III (Core Courses)

  Business Communication-II (BC-II)
  Human Resources Development & Mgmt (HRDM)
  Customer Relationship Management (CRM)
  Business Ethics & Corp. Governance (BECG)
  Research Methodology (RM)
  Logistics & SCM (LSM)
  IT in Retail (ITR)
  Services Marketing (SM)

• Term-IV (Core Courses)

  Visual Merchandising (VM)
  Product & Brand Management (PBM)
  Advertising Management (ADM)
  Business to Business Marketing (BBM)
  Mall Management (MLM)
  Retail Buying & Merchandising (RBM)
  Category Management (CMT)
  Store Planning, Design & Layout (SPDL)

  Term-V & VI

  Internship Project (IP)
  Dissertation & Viva-Voce (DVV)